USING THE BALANCED SCORECARD AS A -PERFORMANCE MANAGEMENT TOOL
Maximizing corporate performance through the Balanced Scorecard

INTRODUCTION
Traditional performance measurement focusing on external accounting data is obsolete and inadequate in providing the information age enterprises with efficient planning tools. The Balanced Scorecard (BSC) is a concept, which will help you translate strategy into action. BSC, as a performance measurement tool, starts from the company vision and strategies. From here critical success factors are defined. Measures are constructed to assist target-setting and performance measurement in areas critical to strategies.
With this approach, the performance measurement system reflects the most important aspects of the business.

SEMINAR OBJECTIVES
At the end of the Seminar, participants would have learned,

• To understand how the performance measurement system could translate strategy into action;
• To understand the Four Perspectives (Financial, Learning & Growth, Internal Business Processes and Customer) of the BSC and its relevance to a company's strategic goals;
• To learn how others benefited from the application of the BSC concept in their company growth path

• What is the Balanced Scorecard?
• Why does your company need a Balanced Scorecard?
• What are the main components within a BSC?
• Introduction to the Four Perspectives in a BSC
• Linking the BSC to your strategy?
• Creating a BSC in your business
• What are the implementation issues in a BSC exercise?
• Review of a BSC application in a case study company

• An interactive approach which includes case study review and participants' involvement
• Review of participants' workshop assignment at group level
• Course material will be provided a week before each session